The Good:
The Guardian
When I first saw this advert, for some reason I thought it was a scene from Sherlock Holmes. The genius of it is that it takes a story we’re all familiar with and turns it on its head. Who would ever think of blaming the pigs? Or that ‘their motives were financial’? One of the reasons I find this advert superior to the rest is that it is so different from all the other trashy ads we’re constantly bombarded with. It is totally believable (if you take away the little pigs part), and there are definitely times when certain news stories spark debates and wide media reactions. Let’s hope we see more of the Guardian’s witty advertising in the near future.
The Bad:
Halifax
Just thinking of these horrendous adverts makes me break out in hives. From the cheesy pop song covers to the unexplained ‘X’ at the end of every single advert, it just grates on me. I mean what does the ‘X’ have to do with Halifax? Every time I think of Halifax, ‘’I’m Walking On Sunshine’ comes into my head. I can never tell what any of their special offers are though – maybe it’s because the minute it comes on I immediately stop paying attention. They’re a bank, they have enough money to pay for better advertisements! They’ve run with the same lame concept for years, I think it’s time they thought of another: one that doesn’t make people switch off
The Ugly:
GoCompare
For the last three years, we have been forced to listen to the warblings of the GoCompare man. Words cannot describe how annoying this advert is. I hate that I know the words to that cheesy song, but what choice do I have? It is everywhere. The different variations, though torturous, have made GoCompare millions; sadly making it highly successful yet extremely annoying advertising. Its success does not change the fact that every time I see the star of the ad, Gio Compario (who is actually a classically trained opera singer in real life), I want to pull that annoyingly fake moustache from his face and shove it down his throat.