Adverts. They really annoy me. I know it’s a trivial thing, but I have to have an opinion on them. There have been a few recently that have really caught my attention, both in a good and bad way.
Take for instance the Vodafone advert. My housemate actually cried at it, full on tears. How very, very clever advertisers. You know how to pull the old heartstring. I think we all think of our Daddies when the heartbroken girl’s father, listening intently on the mobile (powered by Vodafone – who else?) after leaving mid speech to meet his daughter who has just been dumped. She questions him, “You weren’t doing anything were you?” and he replies “No, just emptying the dishwasher.” Advertising genius. That wouldn’t happen on any other network would it? Come on now. Only Vodafone users have dishwashers.
Another personal favourite is the string of adverts beginning with the immortal line, “I was walking through reception when…”. They have only a few paths to go down – they slip on a wet patch, fall over some misplaced plastic or get tripped by a Borrower. Life is tough for an office/construction worker. Lucky that ‘The Accident Helpline’ and the like are about to sort that out. “No win no fee” they say, so how could it all go wrong? You could end up with a fringe like the lady they used on the advert that’s how.
And is it just me or are kitchen roll adverts just plain pointless? We know what it does, alright, we don’t need a man in a sombrero telling us that it only takes “HWAN SHEEEET”. Least it’s better than that old one with the men dressed as ladies. Pity Mr Brunette who always got his hand covered in bolognese.
Our light at the end of the bad-advertising tunnel, no not that one for Magnum where they are mid hiest and the girl gets distracted by her ice cream (?), but those lovely Andrex puppies. Animals and toilet rolls. A marketing breakthrough.